Why SOA in industrial/ manufacturing space?

This is a question I have heard a lot, I have also heard SOA been thrown about in  Industrial market limited real understanding of the potential value.

So this week to add to the discussion I have included an extraction from “When last did you revisit your MOM?” By Gerhard Greeff – Divisional Manager at Bytes Systems Integration

“You may think that the SOA concept applied to manufacturing is outrageous and that it will never work. After-all, you have talked to the Enterprise Architects and they just don’t get the complexities of the manufacturing environment. But before you skip this section, do yourself a favour and read what SOA actually does according to Gartner and MESA and then think how you can apply that to manufacturing and MOM specifically.