Tuesday, April 7, 2015

Empowering a New Generation of Front Line Workers.

Recruiting and retaining talent is a top concern for management as the global workforce transitions to the “millennial” generation.  Every time I am in front company executives across industries and regions of the world, yes operational efficacy comes up, but always the deep conversation and search for ideas comes around the changing operational workforce, and associated workspace.


The diagram below illustrates the changing workforce:  


While mundane tasks will continue to get more automated, what work remains in terms of executing on the front-lines warrant a smarter workforce to deal with the corresponding rise in process complexity and product velocity of the value chain. Or a Operational System that abstracts this increased and evolving complexity into the system, allowing variability in the workforce experience and skill. In other words, for those on the industrial front-lines, the boundaries between physical vs. information work will continue to erode – which in turn, changes the very nature of the software applications to support these workers.  

The next generation of industrial software must be able to propel the productivity frontier to new limits while accommodating the new expectations of the Millennial workforce. Examples include:       
  • Information at the fingertips: The information they demand to do their job must be equal to or better than their experience as consumers of mobile, social and collaborative technologies.
  • Work to be rewarding: They can accept tough work conditions if it offers them the autonomy to contribute in their own way in order to keep them engaged and committed.
  •  Change jobs more often: As opportunities to grow “up the career ladder” shrink, they will seek lateral mobility for growth, putting greater pressure on software applications to accelerate “time to proficiency” and performance consistency.
As I sit in the Karoo in Southern South Africa, on Easter weekend away with a number of senior managers of companies in different aspects of manufacturing. The conversations do discuss the future of economics, but the big discussion comes back to workforce transformation, skill set development and retention, and new culture and work method with the Gen Y, how to maintain their engagement and interest. In this country (South Africa) where there has been a significant departure of “baby boomer and gen x” over the last 20 years, leaving the current level of Gen Y in the workforce is already at levels of 2020 expectations in western world (40%).

The issue is how to train, retain, and develop skill and experience, so that companies maintain the required output efficiency. The nice part of the discussion is the reality that it is not a transition of workforce, that it is a totally new workforce that will engage, operate and work totally different to the traditional Gen X and before, and the development of an company/ operational culture that is exciting to attract and retain talent is key.

The big question is can this exciting, attractive culture/ experience be created in an economical and sustained way, especially in the current cost restrictive climate? This then leads to a discussion on the alternative discussion around “generalization “ of “activities” through templatisation of processes, and information, so that decisions and actions can be abstracted from the variability in the experience levels of the work force.  The key assumption is worker experience will vary, and your operational practices will evolve and improve with the business at an ever faster rate, the operational systems of 2020 need to enable a workforce of different skill sets to work in a consistent manner making consistent timely decisions and taking proven actions.

The airline industry has done this with pilots being able to move across different plans, meet their operational team ½ hour before flight, and key still act in a timely and consistent manner. Perfect example was the “Hudson River Incident” where the pilots met ½ hour before take-off, and in the 3 minute flight they took actions only speaking once due to repeatable proven procedures to achieve a successful outcome. 

Why cannot we do the same with the industrial landscape and systems, so that we assume that workforce will change, evolve and the operational systems can accommodate this change while maintaining operational efficiency??     

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